现有服装店铺的设计,大多被主流服装品牌店铺模块化易推广的惯性思维观念,统一而单 调的品牌视觉体验所羁绊。设计师在对品牌思想的理解与剖析后推出了一个完全基于创新 建立的 RAPA 店铺计划。以凸显店铺个性货地域属性颠覆传统旗舰店的恒久性,以反模块 设计挑战固定格式崇拜,彰显了漠视一切常规的智慧。 空间表现上结合RAPA 跨界无形的品牌特点,利用材质锡纸不规则不确定的特性,加之电 镀工艺赋予其乌黑色金属质感,一个超现实的洞穴得以呈现。通过多元无形、无局限的方 式来表达RAPA 品牌的创意价值。 The designing in clothing stores has a habitual thinking. Such as modular, unified, easy to promote, etc. Designer understands and analysis the thinking of the brand. Make a new store plan based on innovation. The plan is unconventional wisdom. Highlight personalized of the store. Non-traditional designing challenges fixed mode. According to brand characteristics – “across the limit”, we used tinfoil. Use its irregular and not sure with process of plating. Different color and texture made a surreal cave. Use “across the limit” to express the value of the brand, the value of the idea. |
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