Shanghai Film Museum

Set at the location of a former film studio in Shanghai’s downtown Xujiahui, the new Shanghai Film Museum boasts 4 floors, over 70 interactive installations and a collection of 3,000 historic exhibits. As the first film museum in the city, the museum has a leading role in maintaining the international position of Shanghai film and raising awareness for the industry’s value on a national level.

Be it by dubbing classical films in a real sound studio, walking through a lifelike film set on Shanghai’s famous Nanjing Road or by becoming a star on the ‘Carpet of Lights’, where virtual fans and photographers flash their camera’s trying to capture the ‘celebrity’ that just passed by; in the Shanghai Film Museum the visitor becomes a part of film and is invited to actively participate in it. This key concept of inclusion in the world of film is the red thread through the Shanghai Film Museum, which seamlessly integrates historical relics in an interactive environment, in a new cultural hotspot of international allure with a certain local touch.

Visitors of the museum can meet and greet the most prominent faces and places in Shanghai’s film history and can come closer than ever to celebrities and film sets that are usually out of reach. A 4D photo album showcases memories and personal stories of film professionals, and shows how film slowly but surely became a part of daily life in the city of Shanghai. Shanghai’s most successful film studios are celebrated and brought to life by a mix of objects and multimedia. A highlight is a glimpse into the archives of these ‘dream factories’ in ‘The River of Dreams’, a 50 meters long interactive ‘stream’ of films from 1949 up until today. Through a touch and play application, the visitor can ‘catch’ films in this stream and learn more about them. The success story and cultural importance of Shanghai film is underlined in an overview of the most glorious moments and relevant awards. The National Anthem of the PRC, a melody that was first used in a movie and later became China’s national sound, is celebrated in a multimedia installation that combines sound, objects, videos and the lyrics of the anthem.

The new museum is not only a ‘temple of history’; it makes a conscious and clear link to the present and future of filmmaking by integrating fully equipped real-time production studios, in which visitors can participate in the craft of filmmaking. A professional Animation Studio, Post-Production Studio, Sound Studio and Live Broadcasting Studio enables visitors to see first hand how film professionals use traditional craft as well as modern digital technology to create features for the silver screen. A new generation of museum visitors can experience that the Shanghai Film Industry is still very much flourishing today and offers a bright future to the city.

Connecting past, present and future, and incorporating functions such as DIY workshops, a 4D Cinema, a multifunctional event space, a shop and a café, the Shanghai Film Museum represents a new vision on museum design. It is a vivid and ‘living’ environment, and a meeting place where an audience of professionals and non-professionals can interact and exchange knowledge and inspiration. This encouragement of dialogue is at the very core of the concept we created for the new Shanghai Film Museum: to become a community that continues the tradition of sharing stories – the greatest of which are always waiting to be told.

上海电影博物馆

坐落于上海繁华市中心徐家汇的上海电影制片厂旧址上，新的电影博物馆坐拥4层楼层，有着超过70多个互动装置以及3000多件历史文物展品。作为这座城市的第一个电影博物馆，它将成为上海电影在国际影坛占有一席之地的巨大助力，同时也对在全国范围提升电影的产业价值发挥了重大作用。

在真实的录音棚中为经典的译制影片配音，行走在仿如现实的上海南京路摄影场景中，亦或是在“灯光地毯”上过一回明星瘾，千万虚拟粉丝和摄影师的闪光灯试图捕捉刚刚经过的“明星们”；在上海电影博物馆，参观者成为了电影中的一员，并被邀请积极地参与到其中。融入到电影世界中这个关键的概念成为了贯穿上海电影博物馆的主线，以国际化的新文化热点吸引力结合一定的本土特色，将历史文物与周围的互动环境无缝地衔接在了一起。

博物馆的参观者能在此邂逅瞻仰上海电影史上最为著名的面容和地区，更能前所未有地近距离接触电影名人与电影场景。4D相册承载了电影人的记忆与人生故事，同时也展现了电影如何慢慢渗透并注定成为了上海这座城市日常生活中的一部分。上海曾经最成功的电影制片厂在馆中通过文物与多媒体相结合的形式栩栩如生地展现在参观者面前。展厅中的亮点之一便是对这些“梦幻工厂”所获得的成就的惊鸿一瞥。一个50米长的互动电影“光影长河”展现了自1949年至今的电影岁月。通过“触摸，开始互动”装置，参观者可以垂钓“光影长河”中的影片进行深入了解。上海电影的成功故事和文化重要性通过荣耀时刻以及众多的奖杯得以证明。中华人民共和国国歌，一首起初被用于影片《风云儿女》插曲的曲子最终成为了中国的主旋律，通过结合了声效、实物、视频资料以及艺术化装置的歌词，再次呈现了这首经典曲目。

新的博物馆不仅仅是“历史的殿堂”；它同时通过全套装备的实时现场工作室使人们清醒地意识到当今以及未来的电影产业现状，在这些工作室中，参观者可以体验参与一些电影制作的流程。专业的动画工作室、后期制作工作室、声效工作室以及现场录播工作室，带领参观者了解了电影产业中运用传统技艺和现代数码科技为银幕创造新篇章的流程及特色。新一代的电影参观群体在此能体验上海电影产业的蓬勃发展，以及为这个城市所创造的灿烂光辉的明日。

联系过去、今日与明日，并结合诸如DIY工作室、4D影院、多功能宴会厅、博物馆商店和光影星吧等功能设施，上海电影博物馆代表了一种新的博物馆设计感官。它是一个生动的“鲜活”的环境，使专业参观者与非专业观众共同分享知识、交流互动、受到启迪的聚会场所。这种对于交流与对话的激励正是协调亚洲为新的电影博物馆设计理念的核心：成为继承传统，分享故事的社区——而最激动人心的部分永远未完待续。